New Home Construction – Video #3: Completing the Process

So the drywall is up, the paint is fresh, and your skeleton home now looks like the home you have dreamed of for many months.  What can you expect when moving into your new home? What do you need to look for? The best step in the home building process is the...

Leaving the Big Apple for the Queen City

First and foremost, New York is an extraordinary place to call home.  At no point in this article would I dare to dismantle the luxurious possibilities that New York has to offer. But… I WILL point out the inevitable truths that are apparent within Charlotte,...

Know Thy Neighborhood

So you found the perfect property! It has all of the things that were on your ‘need-to-have-it’ list, and the price is on budget.  The entire family loves it! You feel the weight of the world leave your shoulders, and you tell yourself that you have finally done...

The 4 Ps of Marketing: Price

Pricing Strategies and Considerations The 4 Ps of marketing dictate every aspect of how you will reach potential buyers, and how you will showcase your property to them. Price is obviously a crucial aspect of any marketing strategy. As with any region of the United...

The 4 Ps of Marketing: Placement

No. 1: Using Social Media to Reach Buyers The days of driving endlessly through neighborhoods to check out properties listed in the classifieds are OVER! While there is still a need for the ‘For Sale’ sign in the yard, that style of placement is no longer primary....