Well, not really instant (but hey-you clicked)! I was asked to share the books that have meant the most to my success in real estate and sales, so here they are!
It’s not the usual list of books you see promoted. They’re not all directly related to real estate-because real estate is not a tunnel-vision industry that operates outside of real life.
Succeeding in real estate is #morethanhouses. It’s about knowing who you are. With whom you can relate. Compassion and strength rolled up into one conversation. Being organized yet also relatable to people. Oh sure, some might be assholes and succeed for a while, but the folks who build a real business that grows and expands over time, who serve repeat clients that love and trust them-those are multi-dimensional, relatable, awesome sauce people.
There is no question that books can make you better. Enjoy the ones that you haven’t read, or read great ones again. Grow, embrace, learn. And add your own favorites in the comments, I’d love some fresh ideas!
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Outrageous Authenticity, (by, guess who?) Leigh Brown – My first book hit the shelves at the end of January and I have been excited by the reception! I have compiled some great nuggets of information that will help you be more authentic with yourself and thus have a more authentic (and successful) professional life.
Double Double by Cameron Herold – my current favorite! If you’re trying to achieve new levels of growth or organization, this is your book. Once you learn how to see your ideal future, it’s achievable to make it happen. On another note, don’t miss the episode of I Love Marketing that Cameron did with Dean Jackson and Joe Polish!
Atlas Shrugged, Ayn Rand – Many Realtors claim to be anti-political creatures, but philosophical reads like this one can be game-changers with your attitude.
Start with Why, Simon Sinek – Seriously one of the best books I’ve ever read. Going deeper into your personal why can change client interactions and your outlook on everything.
The Ultimate Sales Machine, Chet Holmes – Best sales book of all time. And no, it’s not real-estate specific, but that isn’t necessary of a great book. The methods in this book will give you something to do when your discipline is dragging and when you are unsure of what to do next.
You Are The Product, Lester Anderson (out of print, but worth hunting down!!) – This book was my touchstone when I got started as a stockbroker and then again my touchstone when I became a Realtor. We sometimes forget that we’re selling more than houses. We have to market ourselves-and it matters what that end product looks like. Good luck finding it-it’s totally worthwhile.
The 80% Approach, Dan Sullivan – Dan’s entrepreneurial coaching program, Strategic Coach, changed my life in more ways than one. This book in particular helped me empower my team and helped me find a way to live a less stressful life. It was our team advance reading material this year, and my team will vouch for its power.
Raving Fans, Ken Blanchard – I’m pretty sure you have all read this but read it again. Amid all the talk of online reviews, this is a back to basics on making clients more than happy.
Outliers, Malcolm Gladwell – I could have listed pretty much any and all of Gladwell’s books-they’re a great collection of wisdom! This one appeals to me, because as one Realtor among over a million, it’s critical to think outside the norm and not be afraid to BE the outlier.
Shift, Gary Keller -And no, I don’t drink the red kool-aid but can still recognize the power of Gary Keller’s books. This book gave me focus during the downturn and I’m finding new nuggets as I re-read in an improving market.
Millionaire Real Estate Agent, Gary Keller – If you haven’t read this one, get on it. The tips and guidance will save you years and thousands of dollars.
The Thank You Economy, Gary Vaynerchuk – I’ve read all of Gary’s books but this is my favorite, because it’s the way I want the world to run-and I can change my corner right now-as can you.
Amplified Leadership, Dan Reiland – Whether you volunteer within the industry or out, or not-you are still perceived as a leader in some way-perhaps to the clients you speak with who are counting on your ability to put forth professional opinions. This is an excellent book for reaching within and without to grow those around you.
Sway, Ori Brafman – Challenge your thinking by reading this one. Oh, and you might just find a way to connect with a whole different set of consumers.
A Million Miles In A Thousand Years, Donald Miller – Another life changer for me. When you read this, you’ll be on the journey with the author and you’ll view your own life’s filmstrip. Oh, read this one, please.
Total Money Makeover, Dave Ramsey – I have taken the Financial Peace University class, and recommend this book to tons of clients who need money focus, or to regain the money focus. My husband and I rebuilt our finances in large part due to this book.
Five Dysfunctions of a Team, Patrick Lencioni – If you are running a team, or want to, read this. Most real estate teams are nothing more than a bunch of agents under the same name. But a real team? That’s a culture and a shared purpose.
The Traveler’s Gift, Andy Andrews – This is not the usual ‘self-help’ book. It’s a great perspective builder and a book that can deepen your personal bonds as well as what you create in your business. I love hearing Andy present, and listen to him every chance I get.
The Compound Effect, Darren Hardy – I first heard Darren speak at the RE/MAX R4 conference in 2014, and WOW. Every time I want to skip a workout or make one less call, I remember his speech and this book.
Think and Grow Rich, Napoleon Hill – Classic in SO many ways. Just read it. Don’t be intimidated by it.
Facing Your Giants, Max Lucado – We all have giants to face-whether it’s competitors or enemies or just our own demons at work. This is a great devotional writer who reminds me how to face and overcome whatever is dragging me down.