The 4 Ps of Marketing: Promotion

Make Your Property Post Stand Out Promotion is essentially directly tied to the other 3 Ps of marketing. It is the culmination of the effective use of Price, Product, and Placement. There isn’t a major difference between Placement and Promotion, but rather another...

13 Lucky Superstitions for Your Home

Is 13 an unlucky number? We don’t think so. But just to be safe, we found 13 superstitions that just might bring your home a little luck. 1. Never walk under a ladder. This is believed to be the devil’s territory. If there’s no way around it, protect yourself by...

Home Buyer Advice: Check the Water Locations

When looking to purchase a property, one of the most common errors that potential buyers make is ignoring house fundamentals.  They get caught up in the exterior beauty and spaciousness and fail to pay attention to the fine print (aka the boring stuff)....

4 Ps of Marketing: #1 Exterior Presentation is EVERYTHING

Check this out y’all.  If your product is great and serves to fulfill a need, it will sell.  If your product isn’t worth a crap, it likely will become a huge burden. Novel concept, right? Obviously, the product here is the property itself.  Don’t EVER...

Down Payments are the Foundation

Oh, the joy of discussing the dreaded down payment! There are many, many options for securing and putting forth a down payment for your home purchase.  With the ever-changing lending options available, there are certain programs out there that require as little...