The limited quantity of luxury properties and prospective luxury home buyers means listing and selling luxury real estate can present unique challenges. This also applies to buying. Creativity and a brilliant marketing mix attract and connect luxury home buyers to luxury home listings. Certified Luxury Home Marketing Specialist (CLHMS) is a designation to look for when you seek to buy, sell or list luxury properties.
The luxury market requires a certain type of dedication from the buyer’s representative. Credentials help, but the buyer’s representative must understand the qualities and special attributes requested by both luxury home buyers and luxury home sellers. Superior customer service and market knowledge take experience and sensitivity to the concerns of both luxury home buyers and luxury home sellers. CLHMS designees have this wealth of training and experience.
The best buyer agents focus on quality, not quantity. Potential clients in a high end luxury market want to zero in on key properties. Their time, at a premium, often divides itself between business, travel, work-related activities and an incredible amount of responsibility which ultimately gives the luxury home buyer few extra hours. Therefore, the more the buyer representative prepares and listens to details, the more time the luxury home buyer has to consider the best fit. This is why CLHMS designees are good choices when you seek to buy, sell or list. Their experience with lucrative markets gives them an opportunity to offer the very best in customer satisfaction.
Listings for luxury home buyers and sellers play a key role in marketing endeavors. Sophisticated, high quality promotion helps these lucrative properties stand out. An investment in the listing makes a difference to both existing luxury home buyers and luxury home sellers. Details show attributes within the listings and point those luxury home buyers in the market toward properties most applicable to their unique, individual tastes and preferences.
Luxury clients, generally well versed in many subjects, expect prompt responses to their calls and e-mails. They command attention because their calendars are often packed from early morning to late night. Anticipating challenges is another area where CLHMS designees can assist to alleviate concerns or questions on a property. Preparation is critical. Strong communication and quick but studied solutions appeal to high end luxury home buyers and sellers. When searching for a luxury home, the buyer’s agent can find an exceptional property and price. Luxury markets are more lucrative and therefore fewer listings exist. The CLHMS designee can streamline an otherwise time consuming process. The high end market expertise and the resource pool together offer diverse assets when luxury home buyers and sellers seek action and sophistication in their marketing efforts. The knowledge of this special sector of the market connects the buyer and seller to the properties best suited for location, price, style and any other criteria they dictate with their respective properties. CLHMS designees understand hectic schedules and will work out a time that offers maximum convenience.
Luxury home sellers have the advantage of positioning their home in the best light to showcase qualities, attractiveness and special amenities. The seller often gains a much better exposure rate since real estate professionals with luxury market experience know what sells. They focus on the most popular and efficient ways to promote a property and still provide the information to show the property stands alone as superb.
A CLHMS designee’s assistance with a luxury property offers reassurance when buyers seek to invest in a lucrative property. The CLHMS will assist in many critical ways to move luxury home buyers and sellers in the right direction and truly listen to their requirements. The luxury market gives great investment opportunities but risks must also be weighed and reviewed. At the luxury home buying level, there must be sufficient resources and sellers many times want to limit the showing to qualified buyers. CLHMS designees with experience on these issues can provide information on documentation required and the insights and knowledge to help mitigate risks with geographic areas, price and amenities and to extract the property that works to fit particular requirements in the lucrative marketplace. The luxury home buyer can analyze the investment goals for now and the future.
Luxury home buyers usually have more specifics in mind because they have the substantial resources to invest. CLHMS designees have a network already established since they have worked the market extensively. A trusted professional can steer home buyers and sellers through an often complex process. The buyer’s representative knows county and city requirements where disclosures are concerned. The upscale market can require a larger down payment and a buyer’s representative can navigate these issues to offer assistance there too. Perhaps more so than lesser investments, high end home inspections show the luxury home buyers exactly what they buy and are critical with such a lucrative investment.
Sometimes luxury home sellers experience a longer wait when they decide to sell. The luxury home buyer pool, smaller than the overall market, will often create greater buyer discretion. Mostly because the luxury home buyer has substantial resources and is not in a situation to buy quickly. They can afford to take more time when they consider their potential luxury home investment. The luxury home niche market commands the expertise of a CLHMS. The luxury home market takes much more precision to navigate. Creativity, style and sophistication all come into play with the more affluent market dynamics.
Leigh Brown holds the CLHMS designation and our best buyer agents have a wealth of luxury home buyer, seller and listing experience to offer. You are in good hands with our team! We are always there for you – just a telephone call or email away! www.SeeCharlotteHomesNow.com or 704.705.7036!
